Portfolio
Here are some samples of my work.
Web Design
- Responsive design
- Design for mobile & multiple devices
- Blend branding with industry best practices for user interface & user experience
- Custom icons, image treatments & functional elements
- Front-end development: CSS, HTML, WordPress, X Pro theme, Divi
App Design/UX UI
- User-centred design
- Design research
- Iterative design process
- Accessibility, inclusive design, aging adults & experience levels
- Task analysis, goals, scenarios/context of use & use cases
- Persona development
- Storyboards, wireframes, prototypes
- User testing
- Ethical design
Check out this demo reel of my GoFish Ontario app!
Here is a walk through demonstrating the 3 basic user goals:
1. Purchase your fishing license.
2. Find your zone and know the applicable regulations.
3. Identify your fish.
This app will provide convenient access to licensing any time, help users know the regulations for their location, and help recover lost revenue from those that otherwise might fish without a license.
From respondents I was able to develop 2 "personas" that served as a guide to ensure that representative users are kept in mind when designing.
Detailed posts:
Web Design
- Responsive design
- Design for mobile & multiple instances
- Blending branding with industry best practices for user interface & experience
- Custom icons, image treatments & functional elements
- Front end development: CSS, HTML, Wordpress, X Theme, Divi - adaptable.
Illustration
- Adaptive to any style
- Completely original or adapted images
- Vector & raster
- Static & moving images
- Classically trained in drawing & painting applied to digital
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Hand-drawn vector portrait
Using the pen tool in Adobe Illustrator and working from a photo, this style of illustration works well for staff and profile content areas.
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Hand-drawn vector portrait
Using the pen tool in Adobe Illustrator and working from a photo, this style of illustration works well for staff and profile content areas.
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Local business digital sticker project
This is one of a series of digital stickers depicting Haliburton County businesses with the intent to encourage promotion via digital messaging and social media. Using the pen tool & image trace (for logo extraction) in Adobe Illustrator and referencing photos, I was able to create fun, recognizable custom imagery.
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Local business digital sticker project
This is one of a series of digital stickers depicting Haliburton County businesses with the intent to encourage promotion via digital messaging and social media. Using the pen tool & image trace (for logo extraction) in Adobe Illustrator and referencing photos, I was able to create fun, recognizable custom imagery.
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Local business digital sticker project
This is one of a series of digital stickers depicting Haliburton County businesses with the intent to encourage promotion via digital messaging and social media. Using the pen tool & image trace (for logo extraction) in Adobe Illustrator and referencing photos, I was able to create fun, recognizable custom imagery.
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Signage illustration for Haliburton Solar & Wind
Click to image to enlarge.
Using an existing illustration style, I further developed custom graphics for outdoor signage in their demo area to assist in client and community education.
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Custom T-shirt design
Designed custom T-shirt graphics for a trade show. Created and prepared image files to spec to be printed.
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Illustrated colouring book for Abbey Gardens
I created custom illustrations for children's programming workbooks and signage.
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Character renderings for gaming concept art
Zombie-like characters in a "pasta-pocalypse" world.
Illustration
- Adaptive to any style
- Completely original or adapted images
- Vector & rastor
- Static & moving images
- Classically trained in drawing & painting applied to digital
-
Hand drawn vector portrait
Using the pen tool in Adobe Illustrator and working from photo, this style of illustration works well for staff and "about" content areas.
-
Hand drawn vector portrait
Using the pen tool in Adobe Illustrator and working from photo, this style of illustration works well for staff and "about" content areas.
-
Local business digital sticker project
This is one of a series of digital stickers depicting local businesses with the intent to encourage promotion via digital messaging and social media. Using the pen tool & image trace (for logo extraction) in Adobe Illustrator and referencing photos, I was able to create fun, recognizable custom imagery.
-
Local business digital sticker project
This is one of a series of digital stickers depicting local businesses with the intent to encourage promotion via digital messaging and social media. Using the pen tool & image trace (for logo extraction) in Adobe Illustrator and referencing photos, I was able to create fun, recognizable custom imagery.
-
Local business digital sticker project
This is one of a series of digital stickers depicting local businesses with the intent to encourage promotion via digital messaging and social media. Using the pen tool & image trace (for logo extraction) in Adobe Illustrator and referencing photos, I was able to create fun, recognizable custom imagery.
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Illustration for signage at Haliburton Solar & Wind
Click to image to enlarge.
Using an existing illustration style, I further developed custom graphics for their outdoor signage in their demo area to assist in client and community education.
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T-shirt design for event
Following the criteria set by the client, I created and prepared graphics to spec for their chosen print company.
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Custom hand-drawing colouring book t for Abbey Gardens
For their children's programming, I created custom illustrations for their workbooks and signage at Abbey Gardens.
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Character Renderings
Zombie-like characters in a "pasta-pocalypse" world.
Ads, promos & Landing Pages
- Ads to spec for various social media
- Complete with accompanying landing page for relevance and optimized experience
- Google Display, dynamic & FB carousels
- On-brand & results-driven
Landing page for CSF CoolingCustom landing page mockup for digital ads.
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Facebook carousel ad
A Facebook carousel ad is a great solution for showcasing multiple products, features and storytelling sequences.
Animated GIF display ad
Display ads for websites and Google.
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Print magazine ad for CSF Cooling
Magazine ad & flyer for radiator products.
Logo & Branding
- Consistent & cross platform
- Logo evolution & modernization
- Guideline & image files
- Questionnaire, brief development, draft & approval process
Hair Colourist in Lindsay, ONKrissy experienced some slow periods during this pandemic, so I worked with her to define her branding elements and created some Facebook ads, which brought her new clients when businesses could reopen safely.
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Sommelier in Haliburton, ON
John was so incredibly passionate about wine and food pairing that he started his own consulting and education business. He needed a logo, branding, and a social media presence.
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Construction Company in Toronto, ON
Gustavo's construction business is successful because of their quality of work, word of mouth and the art of the hustle. I developed a simple logo that is clear, easy to read on-site, and built a website so that potential clients can find him.
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Evolutions and modifications
Sometimes clients need to modernize their logo while staying true to their brand, or in this case, create an alternate graphic for an event or specific purpose.
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Visions realized
Sometimes I have clients with a very clear vision. This client provided me a sketch and reference image to transform into a logo.